Marketers Need to Be Familiar with Section 189 of the Criminal

question 31

Multiple Choice

Marketers need to be familiar with section 189 of the Criminal Code and Sections 52 and 59 of the Competition Act if they plan on

• A) working with distributors.
• B) issuing a rebate.
• C) running a contest.
• D) developing new products.
• E) advertising.

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Definitions:

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, and family size.

African Americans

Refers to citizens of the United States who have total or significant ancestry from any of the black racial groups of Africa.

Demographic

Refers to statistical data relating to the population and particular groups within it, often used in marketing to target specific segments.

Old Spice

A brand known for its range of male grooming products, including antiperspirants, deodorants, body washes, and fragrances.