The Most Common Objective of Consumer Promotion Is to

question 72

Multiple Choice

The most common objective of consumer promotion is to

• A) obtain distribution.
• B) stimulate multiple purchases.
• C) encourage trial purchase.
• D) increase brand awareness.
• E) change a brand's position in the minds of consumers.

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Definitions:

Problem Solving

The process of identifying a problem, developing possible solution paths, and taking the appropriate course of action.

Rehabilitation

The process of restoring someone to health or normal life through training and therapy after imprisonment, addiction, or illness.

Clientele

A group of clients or customers who patronize a particular business, service, or professional.

Remedial Model

A therapeutic approach aimed at solving problems or repairing issues, often focusing on identifying and fixing dysfunctional patterns of behavior.