Which of the Following Measures Could Be Used to Evaluate

question 2

Multiple Choice

Which of the following measures could be used to evaluate the success of a sales promotion?

• A) response rate
• B) coupon redemption rate
• C) incidence of trial purchase
• D) number of contest entries
• E) All of the above could be used to measure the success of a sales promotion plan.

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Definitions:

Provisions

Supplies of food, drink, or equipment, especially for a journey, or conditions stated in a legal document.

Rationale

The underlying reason or explanation for something.

Partnership Dissolution

The process of terminating the legal existence of a partnership, involving the winding up of its affairs, liquidation of assets, and distribution of the remaining assets among the partners.

Liquidation Process

The formal process of winding up a company's operations, selling its assets, and using the proceeds to pay off creditors before ceasing operations.