When Harley-Davidson Invites the Public to Participate in the Marketing

question 67

Multiple Choice

When Harley-Davidson invites the public to participate in the marketing of its brands, it is employing a technique referred to as

• A) human media networking.
• B) social networking.
• C) brand democratization.
• D) crowdsourcing.
• E) advergaming.

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Definitions:

Benzodiazepines

A class of psychoactive drugs used to treat conditions such as anxiety, insomnia, and seizures by enhancing the effect of the neurotransmitter GABA in the brain.

Alcohol Dependence

A medical condition characterized by a high tolerance for alcohol, withdrawal symptoms, and an inability to limit consumption.

Substance Use Disorder

A condition characterized by an uncontrolled use of substances despite harmful consequences.

Gamma-hydroxybutyrate (GHB)

A central nervous system depressant that is used illicitly for its euphoric and sedative effects, and medically for the treatment of narcolepsy.