The Development, Manufacture, and Marketing of Unique Products to Unique

question 21

Multiple Choice

The development, manufacture, and marketing of unique products to unique customers is called

• A) segmentation.
• B) target marketing.
• C) niche marketing.
• D) unique customization.
• E) mass customization.

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Definitions:

Naval Observatory

A scientific institution in the United States for the regulation of navy chronometers, timekeeping, and determining positions.

Greenwich

A district in London, known for its maritime history and as the location of the Prime Meridian, from which Greenwich Mean Time is calculated.

Web Log

Also known as a blog, it is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first.

GMT

Greenwich Mean Time, a time zone that is used as the standard time against which all other time zones are measured.