If Sprite Commits to Advertise for an Extended Period on the Official

question 15

Multiple Choice

If Sprite commits to advertise for an extended period on the official NBA website this would be known as a

• A) skyscraper.
• B) permission based e-mail.
• C) superstitial.
• D) sponsorship.
• E) banner ad.

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Definitions:

Education

A process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various means such as teaching, training, storytelling, discussion, and directed research.

Regressive Tax

At the individual level, a tax whose average tax rate decreases as the taxpayer’s income increases. At the national level, a tax for which the average tax rate (= tax revenue/GDP) falls as GDP rises.

Income Tax Base

The total amount of income on which an individual or entity is required to pay income tax.

Sales Tax

A tax levied on the cost (at retail) of a broad group of products.