A&W Sent a Text Message with a Coupon to a Consumer

question 18

Multiple Choice

A&W sent a text message with a coupon to a consumer who was just up the street from one of its locations inviting them to lunch. This is an example of

• A) permission-based email.
• B) sponsored email.
• C) microsite usage.
• D) location-based targeting.
• E) video messaging.

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Definitions:

Critical Race Theory

An intellectual movement and framework that examines society and culture as they relate to categorizations of race, law, and power, aiming to reveal and challenge the systemic racism pervasive in legal systems and other societal structures.

Endemic

Refers to a disease or condition regularly found and restricted to a certain area, population, or field.

Neutrality

The state of not supporting or helping either side in a conflict or disagreement; impartiality.

Power

The capability to guide or affect the actions of people or the direction of happenings.