Which of the Following Is NOT True of Direct Response

question 84

Multiple Choice

Which of the following is NOT true of direct response television?

• A) Well-produced infomercials are being run by serious mainstream marketing organizations.
• B) Infomercials today are presented in a more entertaining and less "hard sell" manner.
• C) Consumers are more accepting of infomercials than they once were.
• D) Infomercials are more popular with advertisers than traditional television ads.
• E) Direct response television ads have improved in quality over recent years.

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Definitions:

Capitalism

An economic system where trade, industry, and the means of production are largely or entirely privately owned and operated for profit.

Economic Contributions

The input or role an individual, group, or entity plays in the financial growth, stability, or structure of an economy.

Household Roles

The tasks and responsibilities assigned to members within a household, often based on societal norms or family agreements.

Social Change

The alteration over time in the structure and norms of a society, often due to technological, economic, political, or cultural factors.