Which of the Following Is NOT an Advantage of Direct

question 43

Multiple Choice

Which of the following is NOT an advantage of direct mail as an advertising medium?

• A) often perceived as junk mail
• B) image
• C) measurability
• D) cost per exposure
• E) lack of editorial support

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Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Confidential Information

Sensitive or proprietary data that is shared under restrictions regarding its use and dissemination.

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Income or assets gained from winning a lottery, often subject to taxation.

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The act of taking back or withdrawing a gift once given, under certain legal circumstances.