A Rifle Strategy Is a Matching Strategy Used in Situations

question 86

Multiple Choice

A rifle strategy is a matching strategy used in situations where

• A) the product is in the mature stage of the product life cycle.
• B) there is great urgency in the call to action.
• C) budgets are extremely tight.
• D) the target market can be precisely defined by some common characteristic.
• E) the target market is very fragmented.

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Definitions:

Drive-Reduction Principle

A theory suggesting that psychological needs create an aroused state that drives an organism to reduce that need by engaging in some behavior.

Acquired Drives

Learned motivations that are not innate but develop through experience, such as a drive for achievement.

Experience

The knowledge or skill acquired through involvement in or exposure to events, situations, or activities over time.

Learned

Acquired knowledge or skills through experience, study, or being taught.