Due to the High Expense and the One-Of-A-Kind Nature of a Superboard

question 6

Multiple Choice

Due to the high expense and the one-of-a-kind nature of a superboard, it requires the following from advertisers.

• A) short showings
• B) a narrowly defined target audience
• C) a long term commitment
• D) payment up front
• E) vertical material

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Definitions:

Psychodynamic View

A psychological perspective that focuses on unconscious processes and childhood experiences in shaping behavior and personality.

Primary Gain

In psychoanalytic theory, the direct internal benefits derived from manifesting a psychological symptom, such as relief from anxiety or conflict.

Cognitive-Behavioral

Relating to a therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic procedure.

Psychodynamic

A psychological perspective that emphasizes unconscious psychological processes (for example, wishes and fears of which we're not fully aware) and contends that childhood experiences are crucial in shaping adult personality.