According to the FCB Grid, Long-Copy, Informative Advertising Plays an Important

question 4

Multiple Choice

According to the FCB grid, long-copy, informative advertising plays an important role for products in which quadrant?

• A) Quadrant 4 - emotional and low importance
• B) Quadrant 3 - rational and low importance
• C) Quadrant 5 - logical and inexpensive
• D) Quadrant 2 - emotional and high importance
• E) Quadrant 1 - rational and high importance

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Definitions:

Abnormality

A deviation from the normal or typical structure, function, or behavior, which may indicate a pathological condition.

Tachycardia

A condition characterized by an abnormally fast heart rate, often defined as a heart rate over 100 beats per minute in adults.

Athletic Adult

An individual who engages in regular physical activity that goes beyond general fitness, focusing on specific sports or intensive training regimens.

Peripheral Vascular Resistance

Refers to the resistance that blood vessels outside the heart offer against blood flow, affecting blood pressure.