According to the FCB Grid, Long-Copy, Informative Advertising Plays an Important

question 4

Multiple Choice

According to the FCB grid, long-copy, informative advertising plays an important role for products in which quadrant?

• A) Quadrant 4 - emotional and low importance
• B) Quadrant 3 - rational and low importance
• C) Quadrant 5 - logical and inexpensive
• D) Quadrant 2 - emotional and high importance
• E) Quadrant 1 - rational and high importance

---

Definitions:

Nuclear Concentration

Nuclear concentration refers to the density of atomic nuclei in a given volume area, often relevant in nuclear physics and related scientific research areas.

Posttranslational Processing

The modification of proteins after translation, including changes like phosphorylation, glycosylation, and cleavage.

Polysaccharide

Large molecules composed of many sugar molecules bonded together, serving as energy stores or structural components in living organisms.

Pro-protein

An inactive precursor molecule that must be modified to become an active protein.