When Determining What to Say About a Brand and How

question 12

Multiple Choice

When determining what to say about a brand and how to say it, creative planners refer to the _____________ for context.

• A) creative objective.
• B) client evaluation.
• C) advertising objective.
• D) creative execution.
• E) research plan.

---

Definitions:

Sustainable Development

Sustainable development is the practice of meeting the needs of the present without compromising the ability of future generations to meet their own needs, emphasizing environmental stewardship, economic growth, and social equity.

Resource Use

Refers to the way in which resources (such as time, money, and materials) are utilized or managed.

Future Generations

The people who will live at a later time, especially the descendants of the current population.

Moral Development

The growth process in individuals whereby they progressively adopt more mature ethical principles and social attitudes, understanding right from wrong in increasingly sophisticated ways.