Brand Awareness Is a Common Creative Objective for New Products

question 43

True/False

Brand awareness is a common creative objective for new products.

---

Definitions:

PV Of CCA Tax Shield

The present value of capital cost allowance tax shield, which represents the discounted value of tax savings due to depreciation expenses.

PV Of After-Tax Lease Payments

The present value of after-tax lease payments is the current worth of all lease payments to be made over the lease term, adjusted for taxes.

Original Investment

The initial amount of money or capital put into an investment vehicle or project.

PV Of CCA Tax Shield

The present value of the tax savings a company realizes from being able to deduct the Capital Cost Allowance on its tax return.