Examlex
Pick a brand to explain how a consumer goes through the stages of the ACCA model.
Emotional Contagion Theory
Suggests that emotions can be transferred from one person to another, much like contagious diseases.
Interactional Synchrony
The phenomenon where two individuals engaged in a conversation mirror each other's nonverbal behaviors and gestures, facilitating a sense of connection.
Expectancy Violation Theory
A theory that examines how individuals respond to unexpected behaviors of others and the significance of those behaviors.
Personal Zone
An individual's preferred physical space around them, influencing social interactions and personal comfort.
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