At This Stage in the Communication Process, the Consumer Is

question 33

Multiple Choice

At this stage in the communication process, the consumer is expressing interest and the message is seen as relevant.

• A) comprehension
• B) conviction
• C) purchase
• D) action
• E) awareness

---

Definitions:

Pat-down Search

A physical search of a person's outer clothing to detect weapons or contraband, typically performed by law enforcement.

Warrant

An order authorizing a payment of money by another person to a third person. Also, an option to purchase a security. As a verb, the word means to defend; to guarantee; to enter into an obligation of warranty.

Equal Protection Clause

A provision in the Fourteenth Amendment of the U.S. Constitution prohibiting states from denying any person within its jurisdiction the equal protection of the laws.

Discriminate

To treat someone differently or less favorably on the basis of certain characteristics, such as race, age, or gender, often in a way that is unfair or illegal.