According to the FCB Grid, Advertisers of Low Involvement Products

question 29

Multiple Choice

According to the FCB grid, advertisers of low involvement products that require rational decisions, like furniture polish, should focus on

• A) long, rational messages.
• B) lifestyle advertising.
• C) short, catchy slogans.
• D) "feel-good" messages.
• E) technical advertising.

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Definitions:

Physical Surroundings

The environmental factors or conditions in a specific location that can affect individuals' behaviors, experiences, and interactions.

Market Leader

A company that has the largest market share in a given industry, dominating the competition in terms of sales, innovation, or brand recognition.

Low-involvement Product

A product that requires minimal thought and effort from the consumer prior to and during purchase.

Situational Influences

External factors that affect consumer behavior at the time of purchase, including physical environment, social settings, and time.