When Determining What to Say About a Brand and How

question 12

Multiple Choice

When determining what to say about a brand and how to say it, creative planners refer to the _____________ for context.

• A) creative objective.
• B) client evaluation.
• C) advertising objective.
• D) creative execution.
• E) research plan.

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Definitions:

Computer Cryptography

The practice of securing information and communications through the use of codes and cryptographic algorithms on computers.

Rotate Photos

The process of turning photos to the desired orientation, usually done through image editing software.

Add Captions

The process of adding text labels or descriptions to visuals or multimedia to provide context or aid comprehension.

Artistic Effects

Artistic effects are digital filters or enhancements applied to images or graphics in software applications to create stylized or visually interesting results.