The Key Benefit Statement Is

question 19

Multiple Choice

The key benefit statement is

• A) the primary reason for buying the product instead of a competitive product.
• B) the main reason for choosing a particular agency.
• C) main creative idea behind a campaign.
• D) the reason for using marketing research.
• E) why certain media is used.

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Definitions:

Texas

A state in the southern part of the United States, known for its significant cultural and historical contribution to the country.

Hurricane Katrina

A devastating Category 5 hurricane that struck the Gulf Coast of the United States in August 2005, causing widespread destruction, particularly in the city of New Orleans.

Compassionate Conservatism

A political philosophy that stresses using traditionally conservative techniques and concepts in order to improve the general welfare of society.

Disillusionment

A feeling of disappointment resulting from the discovery that something is not as good as one believed it to be.