McDonald's in 2011 Embarked on a Rebranding Strategy

question 12

Multiple Choice

McDonald's in 2011 embarked on a rebranding strategy. To do so they needed a good positioning strategy that included all of the following elements EXCEPT being

• A) durable over time.
• B) distinctive from the competition.
• C) desirable by consumers.
• D) diminished in scale.
• E) deliverable by the company.

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Definitions:

Napoleon

A French military general and leader who rose to prominence during the French Revolution and subsequently became Emperor of the French.

Schizophrenia

A chronic and severe mental disorder that affects a person's thinking, feeling, and behavior, making it hard for them to distinguish between reality and their own thoughts.

Psychiatric Hospital

A medical facility specializing in the care and treatment of individuals with mental health disorders.

Word Salad

A confused or unintelligible mixture of seemingly random words and phrases, typically associated with severe mental illness.