Over Time, Consumers Start Associating Specific Colouring with a Brand

question 3

Multiple Choice

Over time, consumers start associating specific colouring with a brand and they know exactly what they are looking for when they are trying to spot a brand on the store shelf. This illustrates the importance of

• A) branding.
• B) packaging.
• C) advertising.
• D) lifestyle marketing.
• E) retailers.

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Definitions:

Audience's Attitudes

The collective feelings, beliefs, and behaviors of an audience towards a subject, which can influence their reception and interpretation of messages.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.

Actions

The things that an individual or group does, often considered in terms of how they demonstrate intentions or achieve objectives.

Planning

The process of making plans for something, including setting goals, defining strategies, and outlining tasks and schedules.