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Describe three positioning strategies, using examples to illustrate each one.
ISO 14000 Certification
A family of standards related to environmental management systems that helps organizations minimize how their operations negatively affect the environment.
Exchange Process
The act of obtaining a desired object or service from someone by offering something of value in return.
Personal Information
Data relating to an individual that can be used to identify, contact, or locate them, including names, addresses, and social security numbers.
Cause Marketing
A type of marketing where a company partners with a non-profit organization or cause to promote their mutual interests.
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