Explain Why the Textbook Refers to Marketing Communications as the "Voice

question 8

Essay

Explain why the textbook refers to marketing communications as the "voice" of a brand's positioning strategy.

---

Definitions:

REM Sleep

A stage of sleep characterized by rapid eye movements, more dreaming and bodily movement, and faster pulse and breathing.

Deep Sleep

A stage of sleep characterized by slow brain waves, reduced muscle activity, and minimal responsiveness to the environment, crucial for restorative processes.

Sleep Spindles

Sudden bursts of oscillatory brain activity visible on an EEG that occur during stage 2 of sleep, believed to play a role in learning and memory.

Stage 4

In various contexts, this could represent a specific phase in a process or development path, such as the fourth stage of sleep characterized by deep sleep or another sequential phase depending on the context.