A Marketing Strategy Based on the Premise That Consumers Search

question 29

Multiple Choice

A marketing strategy based on the premise that consumers search for the best possible value given their economic circumstances is called

• A) leadership positioning.
• B) value positioning.
• C) price positioning.
• D) head-on positioning.
• E) both B and C.

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Definitions:

Personal Selling Process

The steps taken by a salesperson to engage, convince, and close deals with customers, often involving interpersonal interaction.

Qualified Prospect

An individual or entity that meets certain criteria or qualifications making them a likely candidate for a sale or business transaction.

Personal Selling Process

A direct face-to-face marketing approach where salespeople use personal interaction to persuade potential buyers to purchase a product or service.

Preapproach Stage

The phase in the sales process where a salesperson researches and prepares strategies for engaging potential customers before direct contact occurs.