Examlex
A consumer becomes thirsty at a local sporting event. He is trying to decide between purchasing a soda or a beer. This is an example of
Qualitative Research
Qualitative research is a method of inquiry that focuses on understanding human behavior and the reasons that govern such behavior, often gathering non-numerical data.
Enrollments
The process or number of registering or being registered, especially in an educational institution or a course.
Quantitative Research
A research method focused on obtaining data through objective measurements and statistical, mathematical, or computational techniques.
Surveys
A method of gathering information from a sample of people, traditionally using a questionnaire, to explore opinions, behaviors, or characteristics.
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