Explain the SWOT Analysis and the Function It Serves in Marketing

question 5

Essay

Explain the SWOT analysis and the function it serves in marketing planning.

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Definitions:

Firm's Earnings

The profit of a company after all expenses and taxes have been deducted from revenue, indicating the company’s financial performance over a specified period.

Ex-Dividend Date

The specific date on which a declared dividend is set, after which a stock buyer is not entitled to the declared dividend.

Date of Record

This is the date set by a corporation upon which the shareholders must be on the company's books in order to receive a declared dividend or participate in corporate actions.

Corporate Dividend Payout

Corporate dividend payout refers to the portion of a company's earnings distributed to shareholders in the form of dividends.