Procter & Gamble Undergo a Process of Measuring and Evaluating

question 47

Multiple Choice

Procter & Gamble undergo a process of measuring and evaluating the results of marketing plans so they can take corrective action if necessary. This is called

• A) marketing communications planning.
• B) marketing control.
• C) marketing planning.
• D) results planning.
• E) corporate planning.

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Definitions:

Net Income

The remaining profit of a company after expenses and taxes are taken out of its revenue.

Accrued Expense

Costs that have been incurred for goods or services but have not yet been paid for or recorded in the financial statements.

Accrued Revenues

Revenues that have been earned (through the delivery of goods or services) but not yet received in cash or recorded.

Goods

Physical items that are produced or purchased for sale by a business.