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In order to distinguish effective marketing communications activities from ineffective activities, the final step in the marketing and marketing communications planning process involves
Neurogenesis
The process by which new neurons are formed in the brain, which occurs throughout a person's life, particularly in the hippocampus and olfactory bulb.
Myelination
The process of forming a myelin sheath around the nerve fibers to increase the speed at which information travels through the nervous system.
Synapses
The junctions between neurons where the transfer of information occurs through chemical and electrical signals.
Neural Development
The process of growth and change in the nervous system, including the brain's formation, maturation, and connectivity.
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