List the Five Essentials of Consumer Behaviour and Discuss How

question 83

Essay

List the five essentials of consumer behaviour and discuss how consumer behaviour knowledge is applied to the development of marketing communication strategies.

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Definitions:

Pro Forma Financial Statements

Pro forma financial statements are financial reports that project the future financial performance of a company, often using assumptions or hypothetical scenarios.

Sales Forecast Assumption

The underlying conditions and criteria used to project future sales for a business.

Debt-Equity Ratio

A metric that highlights the use of equity versus debt in the strategic funding of company assets.

Dividend Payout Ratio

A financial ratio that measures the proportion of earnings a company pays out to its shareholders in the form of dividends.