All of the Following Are Examples of Direct Response Communications

question 49

Multiple Choice

All of the following are examples of direct response communications, except for

• A) direct mail.
• B) catalogues.
• C) coupons.
• D) telemarketing.
• E) DRTV.

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Definitions:

Equity

Represents the ownership value in an asset or business, generally calculated as the difference between assets and liabilities.

Competitiveness

The ability of a company, country, or product to compete effectively and successfully in the marketplace.

Residual Income

The income that remains after all required costs of capital and operating expenses have been paid.

Return on Investment

A financial ratio that calculates the profitability of an investment by dividing the profit from the investment by the cost of the investment.