A Form of Communications Designed to Gain Public Understanding and Acceptance

question 21

Multiple Choice

A form of communications designed to gain public understanding and acceptance is called

• A) goodwill marketing.
• B) advertising.
• C) public relations.
• D) sponsorship.
• E) promotional advertising.

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Definitions:

Direct Marketing

Direct marketing is a type of advertising that allows businesses to communicate straight to the customer through various mediums, including email, mail, phone, and in person.

Advertising

The practice of promoting products or services through various media to attract consumer interest.

Personal Selling

A direct marketing approach where sales are achieved through personalized interaction and persuasion by the salesperson towards the potential buyer.

Very Persuasive

Highly effective in influencing or convincing others to act or believe in a certain way.