If a Company Were to Start a New Line of Products

question 72

Multiple Choice

If a company were to start a new line of products for the business market instead of the consumer market, they would find the following differences EXCEPT

• A) business buyers are more concentrated.
• B) business markets have more buyers.
• C) the buying criteria for business buyers are more practical.
• D) businesses exhibit more ration behaviour.
• E) business buyers usually have a formalized buying process.