List the Five Essentials of Consumer Behaviour and Discuss How

question 83

Essay

List the five essentials of consumer behaviour and discuss how consumer behaviour knowledge is applied to the development of marketing communication strategies.

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Definitions:

Energizes

Provides with energy or increases vigor.

Directs Behavior

Influences or guides actions and responses of an organism or system in certain situations, often in response to external stimuli or internal states.

Motivated State

A psychological condition in which an individual is driven or moved to behave in a particular way due to internal or external forces.

Physiological Need

A basic bodily requirement that must be met to maintain health and survival, such as the need for food, water, and sleep.