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The auditor discovers that the likely rate of deviation in a population is increasing. This affects:
Promotional Mix
Combination of personal and nonpersonal selling components designed to meet the needs of a company’s target customers and effectively and efficiently communicate its message to them.
Disruptive Innovations
Less expensive and simpler versions of existing products and services that target an entirely new group of customers.
Guerilla Marketing Strategies
Innovative, unconventional, and low-cost marketing tactics aimed at obtaining maximum exposure for a product or brand.
Data-Driven Decision Making
The practice of basing decisions on the analysis of data rather than purely on intuition or observation.
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