Examlex
Which of the following is not a step in the process of program development?
Vision
Characteristics and principles that an organization or individual values, which will guide its overall actions and make an impact in the community; vision statements bridge various components together in a cohesive statement, tying in brand personality, key attributes, core values, and present and future behavioral intentions.
Brand Voice
The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.
Message Map
A strategic tool used to align messaging across various channels to ensure consistency and clarity.
Strategic Plan
A systematic, thorough, and aligned document that outlines from start to finish what a brand, individual, or organization wants to accomplish to address a problem or opportunity or to explore potential new possibilities through experimentation.
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