Examlex
The limitations of an audit which are documented in an engagement letter pertain to each of the following except:
Category Extension
When a brand expands its existing product line into new categories to reach new markets or segments, leveraging its brand equity.
Resource Use
The manner in which resources are utilized and managed within a system, be it in business operations, environmental contexts, or economic activities.
Brand Capabilities
The skills, resources, and strengths that enable a brand to achieve its goals and perform effectively.
Brand Meaning
The underlying value, message, and associations that consumers attribute to a brand, beyond its physical products or services.
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