Examlex
A client that treats a material lease transaction as an operating lease when it is in fact a capital lease has deviated from GAAP and will receive a qualified or adverse opinion.
Brand Meaning
The underlying value, message, and associations that consumers attribute to a brand, beyond its physical products or services.
Brand Equity
The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.
Parent Brand
The main or overarching brand under which individual products, services, or subsidiary brands are marketed.
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