What Did the FTC in 2013 Say That Consumers Think

question 19

Multiple Choice

What did the FTC in 2013 say that consumers think about "up to" claims in advertising (like "Save Up To 70%!") ?

• A)They have no opinion on the matter.
• B)They believe that they will save below the "up to" amount.
• C)They believe that they will actually save the "up to" amount.
• D)They believe that they can save more than the "up to" amount.
• E)None of these.

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Definitions:

Inertia

The resistance to change or the tendency for objects or systems to remain in their current state without external force acting upon them.

Learning Organization

An organization skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.

Organizational Change

The process through which companies or organizations undergo substantive transformations in their structures, operations, or cultures to adapt to internal or external demands.

Organizations Learn

The process by which organizations adapt and improve over time through the acquisition, transfer, and retention of knowledge.