What Did the FTC in 2013 Say That Consumers Think

question 19

Multiple Choice

What did the FTC in 2013 say that consumers think about "up to" claims in advertising (like "Save Up To 70%!") ?

• A)They have no opinion on the matter.
• B)They believe that they will save below the "up to" amount.
• C)They believe that they will actually save the "up to" amount.
• D)They believe that they can save more than the "up to" amount.
• E)None of these.

---

Definitions:

Marginal Product

The increase in output that results from employing one more unit of a particular input, holding all other inputs constant.

Average Total Cost

The total cost of production divided by the quantity of output produced. It includes both fixed and variable costs.

Marginal Product

Marginal Product is the additional output that results from using one more unit of a particular input, holding other inputs constant.

Average Product

The output per unit of input, typically calculated by dividing total output by the quantity of a specific input used.