Discuss Four Reasons Why It Is Important to Study Perception

question 33

Essay

Discuss four reasons why it is important to study perception.

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Definitions:

Agency Costs

Expenses that arise from conflicts of interest between principals (such as shareholders) and agents (such as managers) within a corporation.

Spot Checks

Random inspections or audits conducted without prior notice to ensure compliance or verify the quality of ongoing activities.

Quality

How well a product or service fulfills or goes beyond what customers anticipate.

Agency Costs

The costs associated with resolving conflicts of interest between principals and agents, including monitoring and incentive expenses.