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Trend Hunting
The process of identifying and analyzing new trends in consumer behavior, technology, and culture to anticipate market changes.
Focus Group
A small, diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine reactions that can be expected from a larger population.
Depth Interview
A qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.
Mail Survey
A research method in which questionnaires are sent through the postal service to potential respondents, who are asked to complete and return them.
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