A _____ MIS Uses Data Gathered from Both Internal and External

question 20

Multiple Choice

A _____ MIS uses data gathered from both internal and external sources to provide reporting and aid decision making in areas of product design,media selection,channel distribution,and product pricing.

• A) human resources
• B) financial
• C) marketing
• D) manufacturing

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Definitions:

Average Revenue

The amount of income generated per unit of sale or the total revenue divided by the quantity of products or services sold.

Marginal Revenue

The income boost obtained through the sale of one extra unit of a product or service.

Pure Competition

A market structure characterized by an extremely high level of competition, where no single buyer or seller can influence the market price.

Advertising

The activity or profession of producing advertisements for commercial products or services to influence consumer behavior.