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A(n)_____ Is the Component of a Decision Support System That

question 38

Multiple Choice

A(n) _____ is the component of a decision support system that allows managers and decision makers to perform quantitative analysis on both internal and external data.


Definitions:

Postpurchase Behavior

Consumer actions and responses after purchasing and using a product, which can influence future buying decisions and brand loyalty.

Purchase Decision

The stage in the buying process when a consumer has evaluated alternatives and chooses to buy a specific product or service.

Alternative Evaluation

The process consumers use to assess the benefits and drawbacks of different products or services before making a purchasing decision.

Information Search

The process consumers undergo to gather facts and opinions about various options before making a purchasing decision.

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