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A gives material nonpublic information to B,who then passes it along to C.B is a:
Tribal Members
refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.
Communal Branding Model
refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.
Brand Equity
The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.
Consumer-brand Relationships
The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.
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