Price Has Traditionally Been the Only Dimension That Suppliers Have

question 37

Multiple Choice

Price has traditionally been the only dimension that suppliers have been compared on during the process of

• A)procurement.
• B)sourcing.
• C)supplier scoring and assessment.
• D)supplier selection.

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Definitions:

Consumer

An individual or group that purchases goods and services for personal use.

Marketing Mix

The set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a response in its target market.

Promotion

The advancement of a product, idea, or person through advertising or publicity to increase visibility or sales.

Integrated Marketing Communications

A strategic approach that combines various forms of communication and marketing tactics to provide a consistent message about a brand or product.