Simons and Chabris Showed a Video of Students Passing a Basketball

question 2

Multiple Choice

Simons and Chabris showed a video of students passing a basketball and asked participants to count how many passes made. In the video, a person in a gorilla suit walked through the basketball players for 5 seconds. Approximately how many of the participants reported seeing the "gorilla"?

• A) 100
• B) 77
• C) 46
• D) 23

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Definitions:

Sales Dollars

This term represents the total amount of revenue a company generates from the sale of its goods or services, expressed in dollars.

Operating Leverage

A measure of how a company's operating income responds to changes in sales volume, highlighting the impact of fixed costs on profitability.

Budgeted Sales

The amount of revenue that a company plans or expects to generate from the sale of goods or services during a specific period.

Net Operating Income

The profit realized from a business's operations after deducting operating expenses like wages, depreciation, and cost of goods sold.