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Total ordering and holding costs
Segments
Distinct groups of potential consumers divided based on various traits like demographics, needs, prioritization, or behavior in the market.
Similarities
Refers to the aspects or characteristics that are alike or comparable between two or more entities.
Segmenting
Segmenting, or market segmentation, involves dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.
Marketing Actions
A set of strategies implemented by a company to promote and sell its products or services.
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