The Bullwhip Effect

question 79

Multiple Choice

The bullwhip effect

• A)positively impacts performance at every stage.
• B)hurts the relationships between different stages of the supply chain.
• C)enhances the relationships between different stages of the supply chain.
• D)results in improved on-time order delivery.

---

Definitions:

Internet Advertising

A form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers.

Outdoor Advertising

Marketing efforts that utilize public spaces, such as billboards, posters, and digital screens, to convey promotional messages to consumers.

Direct Marketing

A type of advertising that allows businesses to communicate straight to the customer, with advertising techniques including mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters.

Product Placement

A marketing tactic where branded goods or services are placed in a context usually devoid of advertisements, such as movies, TV shows, or news programs.