The Capacity Management Approach Where a Firm Has Production Lines

question 65

Multiple Choice

The capacity management approach where a firm has production lines whose production rate can easily be varied to match demand is

• A)time flexibility from workforce.
• B)the use of seasonal workforce.
• C)the use of subcontracting.
• D)designing product flexibility into the production processes.

---

Definitions:

Multibranding

A marketing strategy in which a company sells multiple brands in the same product category, targeting different market segments.

Brand Licensing

The process by which a company allows another organization to use its brand name, logo, or product characters in exchange for a fee or royalties.

Multiproduct Branding

A branding strategy where a single brand name is used for multiple related products, enhancing brand recognition and simplifying marketing efforts.

Oocyte

The female gamete, referred to as an egg or ovum.