Supply Chains Can Influence Demand by Using

question 16

Multiple Choice

Supply chains can influence demand by using

• A)production capacity and inventory.
• B)pricing and other promotions.
• C)price promotions and inventory.
• D)production capacity and inventory promotions.

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Definitions:

Banner Ads

A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.

IMC Efforts

Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.

Customer Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the delightful experiences and value they receive from the relationship.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in a specific industry or category.